MenuClose
Start a Project
Call Us  0161 505 1048

Strategy

To me(me), to you

6 August 2018
Two men moving a couch | To me(me), to you | Neon

Whether you “Ermahgerd”, “I can’t even”, “be like Bill” or preach “Success” with a sand-filled fist, in the world of social media it’s hard to deny that the Meme has become as much a part of modern language as the emoji. But its origins precede a world of tweets, shares and upvotes, and this weekend came a reminder of why.

The Meme, a history lesson

Ask anybody what they consider a meme, and most people will provide an answer that includes the word “share”, “picture”, “social” and probably “Internet”. But whilst the Meme has emerged as a symbol of social ‘virality’, the meme as a concept finds its origins long before the Internet provided it with its perfect vessel for growth.

Richard Dawkins defined the phrase in his 1976 book The Selfish Gene in an attempt to explain the way cultural information spreads. Mike Godwin (of Godwin’s Law notoriety) then wrote of the concept of an Internet meme in 1993 in technology publication Wired in relation to message boards and online communities.

But that’s just the definition; in order to be defined, a concept has to exist in the first place. In the book The Social Organism, Oliver Luckett and Michael Casey present one of the earliest memes – and one that still runs today – as being that of the Watergate scandal. Despite the fact that ‘Watergate’ was merely the name of the building in which the scandal occurred, the press turned it into such an iconic phrase that almost all major incidents, scandalous or otherwise, are now renamed with the “gate” suffix in homage.

The memes we know of on the Internet today are a continuation of this concept, supercharged through the viral networks created by social media.

A Meme but not as you know it

Every generation has their stars – those of screen and stage that encapsulate a moment in time. And when it comes to comedy these often come with punchlines or catchphrases that reverberate around the schoolyards, workplaces and homes of the country.

Most are fleeting, burning bright for a brief moment in time, before fizzing out never to be uttered again. Others, live long in the memory and define a generation.

Over the weekend a legend of the 80s and 90s comedy sadly passed away. Barry Chuckle, one half of the Chuckle Brothers, breathed his last breath at the age of 73.

And for those fortunate to have grown up during this period, to this day every time you have found yourself at the end of a piece of furniture, trying to manoeuvre it into position, you will have undoubtedly uttered the immortal words, “to me” followed by an inevitable reply from the other end, “to you”.

The definition of a meme

If the definition of a meme is a concept, phrase or image (often humorous) passed from one person to another, then “to me, to you” surely fits that bill. To me, to you is a meme that’s passed the test of time and despite one of its creators sadly passing, should be celebrated as so.

RIP Barry Chuckle, a social media pioneer, from the days before it even existed.

Related Items

Consumer Behaviour Theories Explained

What Is The Marketing Mix?

Something exciting is coming! (And it's not socks)

We are here to help

Want to be at the top of the search ranks? How about a website that’ll give your audience a great experience? Or maybe you’re looking for a campaign that’ll drive more leads? Get in touch to find out how we can help.

Start a project
The design and dev team making notes | Start a project with Neon | Neon
Employee on telephone
Group work
Designer laughing
Computer typed on
Sausage dog
Writing on white board
Designer planning sitemap
Employee posting notes on board
Developer working
Group photo of CEO and Brand Ambassador
Employee in meeting
Employee in Meeting

Stay up to date

Privacy Policy

© Created by Neon ltd 2020. Part of

Inc & Co Logo