Most businesses these days are engaged in content marketing of some sort, whether they call it that or not.
It could be a blog, company news, how-to guides for lead generation or posting advice on Twitter. They are producing content for the purposes of promoting their business, but a lot of them are missing out by not building a strategy to guide and structure the content they are producing. Content marketing done correctly should meet two requirements:
By conducting keyword research and mapping the most relevant terms as well as your associated content against your sales funnel, you can understand its purpose and meet the intent of the user.
Applying our AIM framework against your sales funnel can be done by following a 5 step process:
Having such a framework will help you ensure that you are producing the right type of content and targeting the right keywords for each stage of the decision-making process. Once built, you can devise your monthly and quarterly content calendars around addressing gaps in your content structure or any areas you are under-performing.
And if you need help in building out an intent marketing model for your business, drop us a line and we can help you out.
Want to be at the top of the search ranks? How about a website that’ll give your audience a great experience? Or maybe you’re looking for a campaign that’ll drive more leads? Get in touch to find out how we can help.