Regardless of its format, content is an essential element of any marketing strategy. It helps businesses engage with their audience by providing the information they seek and, if done correctly, it can bring potential customers one step closer to a sale.

But, rather than just creating blogs and videos just for the sake of it, if you really want to ensure your content drives revenue for your business, you need to develop a strategy.

At Neon, we’ve created a content planner template to help you analyse your audience’s buyer journey and develop content pieces that address their needs and challenges at every step of the marketing funnel.

Our free content strategy template includes:

• A buyer persona sheet to help you identify your audience and understand their needs and pain points

• A 4-stage creation process to make your content development easy and effective

• A content planner template to help you map out your ideas for each stage of the marketing funnel