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Opinion

INFOGRAPHIC | Gaming at Fast Web Media

12 June 2017
Group of three friends playing video games in office after work | INFOGRAPHIC | Gaming at Fast Web Media | Neon

I mean, how well do you really know your colleagues? You probably spend around 40 hours a week rubbing shoulders with them, but would you be shocked if Janice in HR told you she’s a competitive CS:GO player? Or Toby from finance was a self-proclaimed Call of Duty enthusiast?

The truth is, prior to the publication of our latest guide “Field of View”, which focuses on audience segmentation in the esports industry, Fast Web Media had to conduct its own spiel of research. After all, how could we tell you about the possibilities in esports without testing it on our own staff?

When you hear the word “gamer”, who do you think of? Perhaps your son, your nephew or college boys who spend their evenings pretending to be Cristiano Ronaldo on the PlayStation or an unstoppable sharpshooter in Battlefield. That’s what some of us thought, too, until we decided to really get to know each other…

Game Survey Fast Web Media | INFOGRAPHIC | Gaming at Fast Web Media | Neon

In fact, every department plays games to one extent or another. We’re a mixed company of all ages and all genders, yet one thing we all have in common is that we dabble – some more than others – in gaming. Notably a company of Xbox lovers, with a need for speed and skill as Grand Theft Auto, Call of Duty and FIFA 17 prevail as the most popular game choices, Fast Web Media has more gamers than meets the eye.

We practice what we preach, and we can help you tap into the multi-million pound market of esports. All you have to do is give us a call, or face us on FIFA…

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