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Let’s talk about TikTok.

8 June 2020
Tik Tok

TikTok is a popular platform that allows users to make short video content through the mobile app. The users have creative control over their content which often features with popular music tracks.

TikTok Dog

Other TikTok users can join in or react to videos by filming their responses/duets alongside the original video.

Screen split

TikTok has over 800 million active users, yet most brands are concerned about using the platform for consumer advertising purposes. 


Like us, are you wondering why?


For some reason, there has been negative speculation surrounding the platform, making brands wary of joining.


TikTok was created for the younger generation…


We know this isn’t true, as most of the team here at Neon are always using the app, and believe it or not, we do not fit in the generation Z category.


On a global scale, there is an increase of audiences ranging from 16 – 24, 25 – 34 and 35 – 44, equalling around 80% of total users.


With this in mind, brands need to realise there is so much potential on TikTok to reach out to different age groups and potential untapped target audiences.

TikTok Graph

There is no place for my company…


TikTok carries many categories on its platform, which houses all brands to be able to promote their products or services.


The graph below shows the percentages of TikTok users per category.


Tik Tok Graph
Tik Tok Profiles

TikTok content is all fluff and dance videos…


Yes. There will be many videos featuring dance challenges and cute household pets, but TikTok has other educational user categories. Such user categories include business advice, beauty hacks, interior hacks, cooking recipes, self-care and many more.

The videos are all short format so surely this will decrease the average consumer time spent on the platform….


On average TikTok users spend 52 minutes per day browsing on the app.

You can almost guarantee your audience is on the platform at some point of the day and willing to interact, as long as your brand is posting creatively. 


It all comes down to being agile and ensuring your agency or brand is creating engaging content for the desired TikTok audience profile.

If your brand or agency can find a creative content niche on TikTok, execute and schedule a strong content plan and explore different hashtags that are relevant, you could be onto a winner.

Realign your consumer values and creatively think how you can portray them through TikTok. Your audience is waiting.

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