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Neon Guide To

Voice Technology

26 July 2018
Voice Search Ebook for digital - Amazon Alexa | Neon

The use of voice activated technologies and voice search is undoubtedly on the rise but is the technology, and the potential it holds, really as great as the providers would have you believe?

We tested out the below voice-controlled devices to see what they can do:

  • Alexa (on Amazon Echo Dot)
  • Siri (on iPhone and iPad)
  • Cortana (on desktop and smartphones)
  • Google Assistant (on Android smartphones)

In the first part of our series of content around voice-activated technology and voice search, we address some common assumptions that have arisen about voice-activated devices, including:

  • All voice assistants behave in the same way
  • Businesses should be tapping into voice search
  • Voice technology is particularly effective for local strategies
  • Brands should formulate an all-encompassing voice search strategy
Download Guide PDF

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