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What is Google Tag Manager (GTM)?

13 April 2018
A person using a laptop | What is Google Tag Manager | Neon

Managing tracking on your website can seem like a difficult and daunting prospect, but it doesn’t have to be.

Google Tag Manager (GTM) is designed to make marketers lives easier by bringing everything together in a simple, easy-to-use piece of software. But what is GTM and what do you need to do to get the most out of it?

Neon explores in our free downloadable guide, which you can get a flavour of below…

What is Google Tag Manager

Google Tag Manager is a system that allows website owners to tag their site for tracking purposes and manage those tags efficiently. This can be done without touching the rest of the site’s code, so there’s little disruption.

To do this, a developer adds a data layer to the site, which enables data to be sent to GTM. Within GTM, sites owners set up and manage tags that will be activated when users perform certain actions on the site.

Details of these actions are then stored along with the rest of the site data in Google Analytics.

A diagram showing the GTM flow | What is Google Tag Manager (GTM)? | Neon

Why do you need GTM?

If you’re thinking that all this sounds interesting, but maybe not entirely necessary, think again. GTM can give you granular insight into what your users are doing and how your digital marketing channels are performing.

GTM can help you understand:

  • How many forms were submitted on your site
  • How visitors engaged with your interactive content
  • How many visitors downloaded content
  • How visitors share your content on social media
  • How your paid advertising is performing
  • How many transactions have been completed

These are critical metrics that will give you a clear idea of how well your marketing performing and allow you to shape your campaigns going forwards.

In a nutshell…

Offering efficiency and simplicity, Google Tag Manager is a necessity for any website to deliver real lasting value.

Learn more about it with our free downloadable guide and get in touch to find out how Neon can help you get set up.

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