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Case Study

Accelerating Aston Darby’s UX by improving site speed

The world moves quickly and failure to keep up could mean a failure to convert. To help Aston Darby create a fast and efficient user experience, we wanted to cut the load speed of their site…in half.

57% decrease in site load time

53% of people leave a mobile page if it takes longer than three seconds to load

46% of people say waiting for pages to load is what they dislike most about mobile web browsing

A heavy load

Aston Darby is a car park investment firm based in the UK. Their market is not only high risk…but also pretty expensive to get involved with. These factors make it difficult for the business to get leads, so we were tasked with finding a solution that would keep them flowing in at a healthy speed.

Car Parking Stock Image - Aston Darby | Aston Darby Case Study | Neon

We’ve been delighted by Neon’s work. They’ve helped us identify issues we didn’t even know we had and got the website working at a speed we previously hadn’t thought possible. Best of all, their work was completed quickly and to a very high standard. We couldn’t be happier with them.

Mariana Gomez

Aston Darby

A fast result

Before our optimisation, the site loaded in seven seconds. By the time we’d finished, that figure dropped to just three seconds, (57% faster)  The increased performance led to impressive site statistics.

Five months after our improvement work, the site’s bounce rate was at 53.04%, the number of pages users were visiting per session stood at 2.86 and the average session duration was 2 minutes and 42 seconds.

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Want to be at the top of the search ranks? How about a website that’ll give your audience a great experience? Or maybe you’re looking for a campaign that’ll drive more leads? Get in touch to find out how we can help.

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