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Case Study

Driving fundraising efforts for Children in Need through paid advertising

People share their lives on social media. For Children in Need, we had to encourage them to share their money too by devising a strategy that cut through the noise and drove them to relevant online channels.

463% site visits higher than the target

2 million businesses use Facebook for advertising

83% of the UK’s adult population use social media

Promoting Pudsey

BBC Children in Need is an annual charity event that raises money for disadvantaged youngsters in the UK. People who wish to donate can do so by contributing directly, buying merchandise or ordering fundraising packs. 

For the 2016 event, we were asked to help drive digital engagement. But with the internet opening up more channels than ever before and smartphones dividing people’s attention between multiple touchpoints, finding the right platform, the right time and the right way to reach them was more challenging than ever.

BBC Children in Need Presenters | BBC Children in Need Case Study | Neon
BBC Children in Need Collage | BBC Children in Need Case Study | Neon

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The design and dev team making notes | Start a project with Neon | Neon