Start a Project
Call Us  0161 505 1048

Case Study

Driving fundraising efforts for Children in Need through paid advertising

People share their lives on social media. For Children in Need, we had to encourage them to share their money too by devising a strategy that cut through the noise and drove them to relevant online channels.

463% site visits higher than the target

2 million businesses use Facebook for advertising

83% of the UK’s adult population use social media

Promoting Pudsey

BBC Children in Need is an annual charity event that raises money for disadvantaged youngsters in the UK. People who wish to donate can do so by contributing directly, buying merchandise or ordering fundraising packs. 

For the 2016 event, we were asked to help drive digital engagement. But with the internet opening up more channels than ever before and smartphones dividing people’s attention between multiple touchpoints, finding the right platform, the right time and the right way to reach them was more challenging than ever.

BBC Children in Need Presenters | BBC Children in Need Case Study | Neon
BBC Children in Need Collage | BBC Children in Need Case Study | Neon

Related Items

Making Rochdale roar again

Championing the official Tottenham Hotspur FC game on social

Accelerating Aston Darby’s UX by improving site speed

We are here to help

Want to be at the top of the search ranks? How about a website that’ll give your audience a great experience? Or maybe you’re looking for a campaign that’ll drive more leads? Get in touch to find out how we can help.

Start a project
The design and dev team making notes | Start a project with Neon | Neon
Employee on telephone
Group work
Designer laughing
Computer typed on
Sausage dog
Writing on white board
Designer planning sitemap
Employee posting notes on board
Developer working
Group photo of CEO and Brand Ambassador
Employee in meeting
Employee in Meeting

Stay up to date

Privacy Policy

© Neon Digital Agency Ltd 2021. Part of

Inc & Co Logo