Case Study
Powering up growth through social media for GIRLGAMER Esports Festival
Driving awareness and helping ticket sales by growing the GIRLGAMER Esports Festival social accounts by 730.11% in just five weeks.
173.59% increase in followers across Twitter, Facebook and Instagram
310.4% increase in organic Twitter mentions
4,022 increase in visits to the Instagram profile
Ready Player One
With only five weeks to go until the second annual GIRLGAMER Esports Festival in Portugal, there was an urgent need to spread the word on a global level.
We were asked to achieve this by connecting with gamers and esports fans through the digital channels they use most.
Organic tweets focused on spreading key messages for the event and opening two-way dialogues with followers. Community management took place 15 hours a day in both English and Spanish in order to connect with the festival’s global audience.
Meanwhile, promoted tweets were used to encourage people to attend the LAN event. The advertising targeted both the UK and Portugal, as these countries were identified as the most likely to attend.
Facebook & Instagram
Esports fans react more strongly to visual content than written content, so bespoke imagery and clipped videos were used to organically appeal to them.
The organic and paid social media strategy that Neon created to promote our event surpassed everyone’s expectations; our social accounts have increased by 700% and, most importantly, we have a highly-engaged community that is eager for more from GIRLGAMER. We very strongly recommend the Neon team.
Good Game, Well Played
Our efforts through organic social media resulted in a 173.59% overall increase of followers. Additionally:
- Twitter Impressions peaked at 548,309
- Social engagement rates reached 4.0%
- Organically, Twitter mentions were up 310.4%
- Facebook video views reached 44,976
- Instagram profile visits were +4,022
Through paid Twitter activity, we drove cost per click down to £0.04. Additionally, we achieved:
- 4,361 link clicks
- 37,000 impressions
- A click-through rate of more than 11%
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