Driving awareness and helping ticket sales by growing the GIRLGAMER Esports Festival social accounts by 730.11% in just five weeks.
With only five weeks to go until the second annual GIRLGAMER Esports Festival in Portugal, there was an urgent need to spread the word on a global level.
We were asked to achieve this by connecting with gamers and esports fans through the digital channels they use most.
Organic tweets focused on spreading key messages for the event and opening two-way dialogues with followers. Community management took place 15 hours a day in both English and Spanish in order to connect with the festival’s global audience.
Meanwhile, promoted tweets were used to encourage people to attend the LAN event. The advertising targeted both the UK and Portugal, as these countries were identified as the most likely to attend.
Esports fans react more strongly to visual content than written content, so bespoke imagery and clipped videos were used to organically appeal to them.
The organic and paid social media strategy that Neon created to promote our event surpassed everyone’s expectations; our social accounts have increased by 700% and, most importantly, we have a highly-engaged community that is eager for more from GIRLGAMER. We very strongly recommend the Neon team.
Our efforts through organic social media resulted in a 173.59% overall increase of followers. Additionally:
Through paid Twitter activity, we drove cost per click down to £0.04. Additionally, we achieved:
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