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Case Study

Powering up growth through social media for GIRLGAMER Esports Festival

Driving awareness and helping ticket sales by growing the GIRLGAMER Esports Festival social accounts by 730.11% in just five weeks.

A team photo from GirlGamer Festival 2018 | GirlGamer Case Study | Neon

173.59% increase in followers across Twitter, Facebook and Instagram

310.4% increase in organic Twitter mentions

4,022 increase in visits to the Instagram profile

Ready Player One

With only five weeks to go until the second annual GIRLGAMER Esports Festival in Portugal, there was an urgent need to spread the word on a global level.

We were asked to achieve this by connecting with gamers and esports fans through the digital channels they use most.

Girl Gamer Esports Festival Group | GirlGamer Case Study | Neon

The organic and paid social media strategy that Neon created to promote our event surpassed everyone’s expectations; our social accounts have increased by 700% and, most importantly, we have a highly-engaged community that is eager for more from GIRLGAMER. We very strongly recommend the Neon team.

Fernando Pereira

GrowUp Esports

Good Game, Well Played

Our efforts through organic social media resulted in a 173.59% overall increase of followers. Additionally:

  • Twitter Impressions peaked at 548,309
  • Social engagement rates reached 4.0%
  • Organically, Twitter mentions were up 310.4%
  • Facebook video views reached 44,976
  • Instagram profile visits were +4,022

Through paid Twitter activity, we drove cost per click down to £0.04. Additionally, we achieved:

  • 4,361 link clicks
  • 37,000 impressions
  • A click-through rate of more than 11%

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