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Case Study

Making Rochdale roar again

Through the power of social media, we revitalised the town’s reputation.

5,576% increase in organic engagement on Twitter

148,549 engagements on Facebook with paid advertising

Adults aged 18-34 are most likely follow a brand/business through social media (MarketingSherpa)

Rediscover Rochdale

Rochdale has a reputation. Old, tired, worn down, and overshadowed by Manchester city centre only a few miles away. But if you take a closer look, you will find Rochdale, filled to the brim with historic locations, diverse restaurants and some of the best real ale in the country, is a truly great Manchester town that’s waiting to be rediscovered.

As part of its ‘Alive After Five’ campaign, the council needed to prove this and inspire people to head in for food and drink in the early evening, and show just why Rochdale is a real revelation.

Alive After Five Campaign for Rochdale Town Centre Mobile | Neon

We’ve been delighted by Neon’s work in promoting the town centre’s growing offering. Best of all, their work was completed quickly and to a very high standard. We couldn’t be happier with them.

Paul Ambrose

Town Centre Manager

Cheers to Rochdale

Old? Tired? Worn down? How about youthful, energetic and bursting with life? Our work helped boost followers and engagement across Twitter, Facebook and Instagram, leaving Town Centre Manager Paul Ambrose delighted.

A food promo shot from the Alive After 5 Rochdale Campaign | Rochdale Town Centre Case Study| Neon

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