We worked within a heavily regulated emerging market to drive organic awareness, and we pulled it off perfectly.
When you can’t pay your way to the top, getting in front of customers can be hard. It’s even more difficult when the product is heavily researched against competitors and there are multiple touch points before a purchase.
That was the challenge posed to us by our client blu, but, being the creative bunch we are, this was a task we were ready to tackle head on.
blu had two core audiences:
To find innovative ways to connect with them, we conducted search and industry trends research. Three trends stood out:
We combined data from available search query tools with blu’s existing Google Analytics data to help us understand user intent while making purchase decisions.
A purchase funnel was built for the stages that potential customers go through. At each stage we identified the relevant conversational keywords and analysed the existing web and voice results for insight. This meant we could identify the gaps where new content needed creating or visibility needed improving.
Neon excels at execution and making sure deliverables are there in a timely manner. I would highly recommend them.
blu achieved over 100 Position 1 listings and numerous featured snippet results at early stages of the conversion funnel. Blu became the voice search result for a long list of queries relating to the use of eCigarettes and and vaping. As a result:
Want to be at the top of the search ranks? How about a website that’ll give your audience a great experience? Or maybe you’re looking for a campaign that’ll drive more leads? Get in touch to find out how we can help.