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Case Study

Generating a 1000% growth in organic page views in a restricted market for blu

We worked within a heavily regulated emerging market to drive organic awareness, and we pulled it off perfectly.

Over 100 “position 1” listings achieved in search engines

1,208% increase in organic page views in France

47% of internet users read blogs daily

A challenging market

When you can’t pay your way to the top, getting in front of customers can be hard. It’s even more difficult when the product is heavily researched against competitors and there are multiple touch points before a purchase.

That was the challenge posed to us by our client blu, but, being the creative bunch we are, this was a task we were ready to tackle head on.

Vaping in Search Engine Results Pages | blu Case Study | Neon

Neon excels at execution and making sure deliverables are there in a timely manner. I would highly recommend them.

Jonathan Burger

blu Content Manager

blu...going global

blu achieved over 100 Position 1 listings and numerous featured snippet results at early stages of the conversion funnel.  Blu became the voice search result for a long list of queries relating to the use of eCigarettes and and vaping. As a result:

  • USA organic page views increased by 58%
  • Italy organic page views increased by 41%
  • France organic page views increased by 1208%
  • UK organic page views increased by 75%
A promotional image of a blu e-cigarette | blu Case Study | Neon

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Want to be at the top of the search ranks? How about a website that’ll give your audience a great experience? Or maybe you’re looking for a campaign that’ll drive more leads? Get in touch to find out how we can help.

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The design and dev team making notes | Start a project with Neon | Neon