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Case Study

Driving awareness of Global Handwashing Day with PZ Cussons

Global awareness days allow brands to educate the public about areas of importance. To help PZ Cussons do this, we created a wide-ranging PPC campaign based around Global Handwashing Day.

53% of clicks on PPC ads come from mobile devices

80% The awareness boost that can be experienced through PPC

27% The number by which our final results exceeded our KPIs

Highlighting handwashing

Owned by PZ Cussons, Carex is one of the world’s leading hand wash brands. Over a number of years, the company has supported Global Handwashing Day, a worldwide awareness event that aims to promote the importance of regular, thorough hand hygiene.

When West Africa endured the most widespread outbreak of the Ebola virus in history, hand washing was identified as a key method of helping prevent further spread of the disease. Additionally, it was seen as a way of informing people about other topics, such as the importance of sanitation to prevent the spread of disease.

To raise awareness of these issues, and their involvement in Global Handwashing Day, Carex wanted to target the public and key educational institutes in Ghana, Nigeria and Kenya through digital channels, and it was our job to help out!

Children washing their hands | How to Wash Your Hands Campaign - PZ Cussons | | Global Handwashing Day PZ Cussons Case Study | Neon
PZ Campaign Stats Table | Global Handwashing Day PZ Cussons Case Study | Neon

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