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Case Study

Establishing the Esports Industry Awards through social media

Esports is one of the world’s fastest-growing industries, and there’s fierce competition among brands for awareness and engagement. To help the Esports Industry Awards become a thought leader within the sector, we powered up the brand on social media with a 1,850% increase in mentions.

3,071% increase in visits to @EsportsIA

164% increase in content views

557bn people around the world will follow Esports by 2021

Generating awareness

The Esports Industry Awards is an annual event that celebrates competitive gaming’s best and brightest. Its first ceremony took place in 2016 and it needed to be a huge success so the Awards could make a name for themselves both within the industry and among sponsors.

However, as esports was still largely unknown at the time and no paid advertising budget was available, this was no easy feat.

A photo from the Esports Industry Awards 2016 | Esports Industry Awards Case Study | Neon

Neon were introduced to us via a partner of ours at very late notice prior to our 2016 show. The short time scale to produce the desired results did not phase the digital team, as Neon came in and helped enormously with an all-encompassing marketing and social media strategy.

Tom Mercey

eSports Industry Awards

Securing Success

During our time on the account, mentions of the Esports Industry Awards’ on Twitter grew by 1,850%. Additionally…

  • @EsportsIA was 192.3% more active
  • Visits to @EsportsIA increased by 3,071.1%
  • Content was viewed on average 164.3% more

Since this inaugural event, the EIA has continued to thrive and is now firmly established as a key industry voice.


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